How They Work

Cognitive Science: Deceptively Simple

WebPrez videos are deceptively simple, because they are actually quite complex. They only appear to be simple because many of the composition and production techniques require simplification in order to engage and maintain the viewer\'s attention, which can improve comprehension and retention of the information.

Focused Attention Without Sensory Distraction

WebPrez videos use only still photo images, behind animated text... without moving images and background music that distract the viewer\'s "sensory" attention from the sight and the sound of the words, which actually convey the message and direct both the conscious and subconscious thought process.

Synchronized Text and Narration

WebPrez videos synchronize the animated text being read, word for word, with the audio narration being heard... because studies have discovered that simultaneous sensory coordination can increase comprehension by 400% and retention by up to 200%.

Minimal "Talking Head"

WebPrez videos only use an "on screen" spokesperson to begin and end each video... because it subconsciously "humanizes" the presentation and makes the information more "trustable". However, too much "talking head" can create a "mesmerizing" affect, and tends to lose viewer attention.

Subliminal Credibility and Trustability

WebPrez videos are conceptual, narrated in the third person, and do not reference any specific company or product... which presents each proposition as a "learning" experience instead of a "sales pitch" which also implies objectivity, and makes the message more credible and more trustworthy.

Carefully Chosen Words, Terms and Phrases

WebPrez videos feature only the most salient and essential information... carefully choosing words, terms and phrases that are quickly and easily processed by the brain... without hyperbole or superlatives, which diminish credibility... and without metaphors or euphemisms, which require interpretation, and without diagrams, charts or illustrations, which require time to study and understand.

Emerging Discoveries and Continuous Development

Of course these are only a few examples of the many techniques that make a WebPrez video different from any other video or multimedia presentation. And as more techniques are discovered, they too will be integrated into every WebPrez video, because the study of Cognitive Science is continually expanding and discovering new ways to better communicate information, and influence the purchase decision process.