Why They Work

Cognitive Science Makes the Difference

WebPrez videos are professionally produced using an innovative composition formula and a combination of more than 40 scientific communication techniques.

This formula and these techniques have been proven to influence both the conscious and subconscious mind, and to psychologically resonate with each of the 4 personality types: the amiable, the expressive, the analytic and the assertive.

What IS Cognitive Science?

• Rhetorical Psychology
  How our minds form rational and emotional thoughts from language
• Neural Linguistics
  How the brain processes language through auditory and visual stimuli
• Subliminal Resonance
  How our thoughts are influenced by unconscious information

Based on the Work of Experts and Scientists

These techniques are based on the discoveries of cognitive scientists and communication experts, like:

• Dr. Kevin Hogan, author of "The Psychology of Persuasion"
• Noam Chomsky, author of "Language and Mind"
• Dr. Robert Cialdini, author of "Influence: How and Why People Agree to Things"
• Shelle Charvet, author of "Words That Change Minds"
• Dr. Duane Lakin, author of "The Unfair Advantage" of Neural Linguistics
• Tony Buzan/Richard Israel, author of "Brain Sell"
• Dr. Kerry Johnson, author of "Subliminal Selling"
• Ron Willingham, author of "The New Psychology of Selling & Persuading People"

Your Competitive Advantage

WebPrez videos break through your prospect\'s psychological defenses, and get them to focus on the problem, instead of the solution, and to really understand it\'s consequences, so they think of you as a problem solver... as a knowledgeable and trustworthy professional – instead of a sales person.